Daily Equity & Market Analysis
Published: Jul 31, 2026
This content is for informational purposes only. This should not be construed as solicitation. The general public should consult their financial advisor for additional information related to investment decisions.

Daily Summary

Real Estate Rallies

While not garnering the same attention and level of performance as the likes of financials and healthcare in the most recent 30- and 90-day rolls, real estate has put in a good showing and seen notable technical developments occur.

Morning Pulse

NDW Morning Pulse - July 31, 2026

Below are highlights from the NDW Morning Update Video for the morning of 07/31. Access the the video on the NDW Morning Update Video page. 

  • Markets pushed significantly higher on Thursday, with the Nasdaq-100 leading the way to the upside with a 3.36% gain, allowing NDX to reverse back up to a column of Xs.
  • Upside was led primarily by the mega caps while the average stock lagged. The S&P 500 equal weight (SPXEWI) was actually down 0.2%, with the bullish percent for the S&P 500 dropping a percentage point as well.
  • The bears are back in town. Among respondents to the AAII sentiment survey, just 31% think the market will move higher over the next six months. Prior to the last two weeks, that’s the lowest sentiment reading since Mid-March. Thankfully, worse sentiment is typically positive for the market.
  • While momentum has struggled recently, it had an extremely strong outing on Thursday. The iShares MSCI USA Momentum Factor ETF (MTUM) rose 5.53% for its best day since April 9th 2025. The fund still trades on three consecutive sell signals, but reversed back into Xs, leaving support at $285.
  • Several Mag 7 names also reported earnings over the last two days.
    • Microsoft (MSFT) was the major winner of the day after reporting strong earnings, gaining 15.51% and pushing it up to a 3 for 5’er after regaining near-term market relative strength
    • Meta Platforms (META) plummeted 7.95%, dropping to a 0 for 5’er after flipping its trend negative.
    • Overnight, both Amazon (AMZN) and Apple (AAPL) reported earnings, with Amazon lifting while Apple pulled back. Amazon will likely remain a low attribute name, but APPL is a potential buy on pullback candidate as a strong for 5’er.

NDW Morning Pulse

by Trevor Plesko

Below are highlights from the NDW Morning Update Video for the morning of 07/31. Access the the video on the NDW Morning Update Video page. 

  • Markets pushed significantly higher on Thursday, with the Nasdaq-100 leading the way to the upside with a 3.36% gain, allowing NDX to reverse back up to a column of Xs.
  • Upside was led primarily by the mega caps while the average stock lagged. The S&P 500 equal weight (SPXEWI) was actually down 0.2%, with the bullish percent for the S&P 500 dropping a percentage point as well.
  • The bears are back in town. Among respondents to the AAII sentiment survey, just 31% think the market will move higher over the next six months. Prior to the last two weeks, that’s the lowest sentiment reading since Mid-March. Thankfully, worse sentiment is typically positive for the market.
  • While momentum has struggled recently, it had an extremely strong outing on Thursday. The iShares MSCI USA Momentum Factor ETF (MTUM) rose 5.53% for its best day since April 9th 2025. The fund still trades on three consecutive sell signals, but reversed back into Xs, leaving support at $285.
  • Several Mag 7 names also reported earnings over the last two days.
    • Microsoft (MSFT) was the major winner of the day after reporting strong earnings, gaining 15.51% and pushing it up to a 3 for 5’er after regaining near-term market relative strength
    • Meta Platforms (META) plummeted 7.95%, dropping to a 0 for 5’er after flipping its trend negative.
    • Overnight, both Amazon (AMZN) and Apple (AAPL) reported earnings, with Amazon lifting while Apple pulled back. Amazon will likely remain a low attribute name, but APPL is a potential buy on pullback candidate as a strong for 5’er.

Real Estate Rallies

by David Clark

While not garnering the same attention and level of performance as the likes of financials and healthcare in the most recent 30- and 90-day rolls, real estate has put in a good showing and seen notable technical developments occur. The State Street Real Estate Select Sector SPDR ETF (XLRE) has gained 2.8% and 2.2% during the aforementioned periods, leading the chart to a third buy signal during last week’s trading with a breakout at $46. The move also clears resistance in the $45 range that dated back to late 2022 and brings XLRE to its highest level since May that year. The fund has traded within a positive trend since February this year and recent improvement has brought the fund score to above the acceptable threshold of 3 and highest score since late 2024.

Other real estate ETFs and mutual funds have witnessed improvement to varying degrees as well recently, but a notable highlight is the First Trust S&P REIT Index Fund (FRI). On the default trend chart, FRI rallied to a new all-time chart high at $33 on 7/17. The fund has maintained a positive trend since February and gave a second buy signal in April before seeing shares push higher as of late. Last week’s action brought about a reversal into Xs on the market relative strength chart against the S&P 500 Equal Weight Index (SPXEWI). The positive near-term market relative strength along with recent highs has pushed FRI’s fund score up to 4.67, marking its highest since early 2021 and placing it among the highest scoring real estate ETFs on the platform.

This near-term improvement has led to some ripple effects within the intermediate- and long-term rankings on the Asset Class Group Scores (ACGS) and NDW DALI pages. The real estate group on the ACGS page has seen its score improve above 3 and to its highest level since November 2024. When looking at recent improvements in group scores as defined by score direction, real estate ranks as the fifth most improved sector group, ranking only behind financial- and healthcare-related groups.

Within the longer-term NDW DALI Sector rankings, real estate has picked up 16 buy (tally) signals relative to other sectors since the beginning of Q3, tying the healthcare sector and lagging only consumer non-cyclicals in terms of buy signal gain. Even with near-term improvement, climbing from 10th to 7th in the process, the group has yet to show the broader based improvement in order to climb into the upper echelon of the rankings. It is worth noting that when looking at notable real estate ETF leaders, like FRI shown above, the sector is showing positive near-term relative strength against the State Street SPDR funds from technology (XLK), industrials (XLI), financials (XLF), and communications (XLC). The long-term relative strength relationships of the four aforementioned sector SPDR funds still favor the other sectors over real estate. Considering the charts reside in Xs, continued improvement by real estate on a relative basis could bring the sector further up the long-term RS rankings in DALI.

Additional evidence of improvement in real estate can be found by looking at the sector’s bullish percent (^BPECREALEST) and positive trend (^PTECREALEST) indicators. The bullish percent (BP) has risen to 58%, marking its highest level since November 2024 and suggesting just shy of 6 out of every 10 stocks maintain a point and figure buy signal on their default trend chart. The positive trend (PT) indicator has improved above the 50% threshold with recent action, similarly marking the highest level since late 2024 and noting more than half of the stocks within the sector maintain a long-term positive trend.

Since the sector hasn’t shifted into a long-term leadership position, potential exposure in the improving sector should be focused on high technical attribute stocks. Below are a few highlights from notable names within both XLRE and FRI (ETFs discussed above).

  • Welltower (WELL) – WELL is healthcare REIT and the largest holding within both XLRE and FRI, accounting for more than 10% of each ETF. The stock has been a 5 for 5’er in technical attribute rating for roughly 2.5 years and sustained at least a 3 TA rating since early 2023. WELL has maintained a positive trend since February 2024 and shown positive long-term relative strength against the market as defined by the S&P 500 Equal Weight Index (SPXEWI) since April 2022 and its peers within the real estate sector since August 2019. June’s trading brought a return to a buy signal as shares rallied to a new all-time high by the end of last week’s trading session. Although reporting generally positive earnings earlier this week, WELL has pulled back from recent highs to the upper $230s. The stock is actionable in the $220 to upper $230 range. Prior highs around the middle of the 10-week trading band may be seen as initial support, while additional can be found in the mid $190s.
  • Ventas (VTR) – VTR, a healthcare REIT, registers within the top 10 of stock allocation within both XLRE and FRI. The stock has been a 5 for 5’er in technical attribute rating since September 2024 and sustained at least a 3 TA rating since late 2023. VTR has maintained a positive trend since November 2023 and shown positive long-term relative strength against the market as defined by the S&P 500 Equal Weight Index (SPXEWI) since September 2024 and its peers within the real estate sector since May 2023. June’s trading brought a return to a buy signal, while July’s trading brought a third buy signal at $95 and all-time chart high at $100. VTR reversed down into Os prior to reporting earnings on Thursday (7/30), and while earnings were mostly positive, guidance slightly above mid-point estimates failed to impress some investors as Thursday’s trading brought VTR back to the lower $90s. From a technical perspective, the recent pulled back has brought VTR into actionable territory after what has been an impressive month’s worth of action and could be considered even on a reversal back into Xs in the mid $90s. Current support lies at $90, while additional can be found in the low $80s to upper $70s.
  • Simon Property Group (SPG) - SPG, a retail REIT, registers within the top 10 of stock allocation within both XLRE and FRI. The stock has been a 5 for 5’er in technical attribute rating since April and sustained at least a 3 TA rating since late 2022. SPG has maintained a positive trend since April and has shown positive long-term relative strength against the market as defined by the S&P 500 Equal Weight Index (SPXEWI) since June 2021 and its peers within the real estate sector since February 2021. Trading earlier this week brought a second buy signal at $232 as shares improved to a new chart high at $236. Okay to consider SPG in the $220 to low $230 range. Initial support lies at $216, while prior highs in the lower $200s and the bullish support line at $182 provides additional support levels.   

Featured Charts:

Portfolio View - Major Market ETFs

 

Market Distribution Table The Distribution Report below places Major Market ETFs and Indices into a bell curve style table based upon their current location on their 10-week trading band.

The middle of the bell curve represents areas of the market that are "normally" distributed, with the far right being 100% overbought on a weekly distribution and the far left being 100% oversold on a weekly distribution.

The weekly distribution ranges are calculated at the end of each week, while the placement within that range will fluctuate during the week. In addition to information regarding the statistical distribution of these market indexes, a symbol that is in UPPER CASE indicates that the RS chart is on a Buy Signal. If the symbol is dark Green then the stock is on a Point & Figure buy signal, and if the symbol is bright Red then it is on a Point & Figure sell signal.

 

Average Level

-6.25

< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >
                       
                       
           
Sell signalshy
         
       
Sell signalEEM
 
Buy signaliwm
         
       
Sell signalONEQ
 
Buy signalIJH
         
       
Sell signalief
 
Buy signaluso
Buy signalijr
       
       
Buy signalxlg
 
Buy signalgcc
Sell signalgsg
       
       
Sell signalgld
 
Buy signalicf
Buy signalefa
       
   
Sell signallqd
Sell signalagg
Buy signalhyg
Buy signaldx/y
Sell signalfxe
Buy signalVOOV
       
   
Sell signaltlt
Sell signalQQQ
Sell signalVOOG
Buy signalSPY
Buy signaldia
Buy signalrsp
Buy signaldvy
     
< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >

 

AGG iShares US Core Bond ETF
USO United States Oil Fund
DIA SPDR Dow Jones Industrial Average ETF
DVY iShares Dow Jones Select Dividend Index ETF
DX/Y NYCE U.S.Dollar Index Spot
EFA iShares MSCI EAFE ETF
FXE Invesco CurrencyShares Euro Trust
GLD SPDR Gold Trust
GSG iShares S&P GSCI Commodity-Indexed Trust
HYG iShares iBoxx $ High Yield Corporate Bond ETF
ICF iShares Cohen & Steers Realty ETF
IEF iShares Barclays 7-10 Yr. Tres. Bond ETF
LQD iShares iBoxx $ Investment Grade Corp. Bond ETF
IJH iShares S&P 400 MidCap Index Fund
ONEQ Fidelity Nasdaq Composite Index Track
QQQ Invesco QQQ Trust
RSP Invesco S&P 500 Equal Weight ETF
IWM iShares Russell 2000 Index ETF
SHY iShares Barclays 1-3 Year Tres. Bond ETF
IJR iShares S&P 600 SmallCap Index Fund
SPY SPDR S&P 500 Index ETF Trust
TLT iShares Barclays 20+ Year Treasury Bond ETF
GCC WisdomTree Continuous Commodity Index Fund
VOOG Vanguard S&P 500 Growth ETF
VOOV Vanguard S&P 500 Value ETF
EEM iShares MSCI Emerging Markets ETF
XLG Invesco S&P 500 Top 50 ETF
   

 

Long Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes
CM Canadian Imperial Bank of Commerce Banks $118.27 100s 165 90 5 for 5'er, top 10% of favored BANK sector matrix, LT pos peer RS, bearish signal reversal, R-R>3.0, 2.9% yield, Earn. 8/27
HEI Heico Corporation Aerospace Airline $354.17 330s - 350s 480 284 4 for 5'er, top third of AERO sector matrix, LT pos mkt RS, bullish triangle, buy on pullback, good R-R, Earn. 8/25
DLTR Dollar Tree, Inc. Retailing $128.57 hi 110s - 120s 186 104 4 for 5'er, top half RETA sector matrix, spread quad top, buy on pullback R-R>2.5
VSXY Victoria's Secret & Company Retailing $88.24 81 - 87 109 71 5 for 5'er, 3rd in Retailing matrix, pos. trend, 2nd buy on 7/20, ATH on 7/21, Earn. 8/26
ZION Zions Bancorporation Banks $69.45 mid-to-hi 60s 87 55 4 for 5'er, top half of favored BANK sector matrix, new RS buy signal, buy on pullback, R-R~2.0, 2.5% yield
PM Philip Morris International Inc. Food Beverages/Soap $192.00 hi 180s - lo 200s 232 160 5 TA rating, top 20% of FOOD sector matrix, LT RS buy, yield > 3%, buy-on-pullback
FR First Industrial Realty Trust Real Estate $65.98 mid-to-hi 60s 86 59 4 for 5'er, top 25% of REAL sector matrix, LT pos peer RS, spread sextuple top, R-R>2.0, 2.9% yield
CB Chubb Ltd Insurance $350.15 mid 340s - mid 360s 456 308 4 for 5'er, pos. trend since 2023, LT Mkt RS buy since May '24, Reward to Risk > 4.
BFH Bread Financial Holdings Inc. Business Products $110.62 100 - 110 129 89 5 for 5'er, top 20% of favored BUSI sector matrix, LT pos peer & mkt RS
FITB Fifth Third Bancorp Banks $56.59 mid to upper 50s 84 46 4 for 5'er since March '24, pos. LT Peer RS since March '09, LT pos. trend since Dec. '23.
HIG Hartford Insurance Group Inc/The Insurance $143.05 hi 130s - 140s 164 126 5 for 5'er, LT pos peer & mkt RS, bullish catapult, good R-R, 1.65% yield

Short Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes

Removed Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes
BAP Credicorp Limited (Peru) Banks $402.27 380s - 390s 460 332 Removed for earnings. Raise stop to $348. Earn. 8/13

Follow-Up Comments

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NDW Spotlight Stock

 

HIG Hartford Insurance Group Inc/The R ($142.98) - Insurance - HIG is a 5 for 5'er that ranks near the middle of the insurance sector matrix and has been on peer and market RS buy signals since March 2021. In this week's trading, HIG gave a second consecutive buy signal when it completed a bullish catapult at $144. Long exposure may be added in the upper $130s - $140s and we will set our initial stop at $126, which would take out three levels of support on HIG's chart. We will use the bullish price objective, $164, as our target price. HIG also carries a 1.65% yield.

 
      25                           26                        
146.00                                                   X     146.00
144.00                                   X               X     144.00
142.00                                   X O         X   X     142.00
140.00                               X   X O X   X   X O X     140.00
138.00                           X   X O X 3 4 O X O X O X     138.00
136.00                           X O X O 2 O X O 7 O X O       136.00
134.00                       X   X O X 1 X O X O X O X         134.00
132.00                   X   X O X C X O X O   5 X O         Mid 132.00
130.00                   X O X O X O   O X     O X             130.00
128.00                   X O 8 A B     O       O X             128.00
126.00                   X 6 X O X             6               126.00
124.00   X       X       5 O X O X                             124.00
122.00   X O     X O     X 7 X O                               122.00
120.00 O X O     3 O X   X O                                   120.00
118.00 O X C     X 4 X O X                                     118.00
116.00 O X O     X O X O X                                   Bot 116.00
114.00 O X O X   X O X O                                       114.00
112.00 O X O X O 2 O X                                         112.00
110.00 B   O X O X O X                                         110.00
108.00     O X O X O                                           108.00
106.00     1   O                                             106.00
      25                           26                        

 

 

AAPL Apple Inc. ($302.80) - Computers - AAPL fell sharply on Friday after their quarterly report and call, breaking a double bottom at $316 to move to a sell signal. Despite today's pullback, Apple remains a strong buy as a 5 for 5'er. If anything, today's movement could be a buy on pullback opportunity. From here, initial support lies at $276, with the bullish support line at $264.
AMZN Amazon.com Inc. ($270.89) - Retailing - AMZN reversed into Xs and broke a double top at $260 to return to a buy signal as shares rallied to $272, just one box from the May all-time chart high at $276. The move penetrates the bearish resistance line and will shift back into a positive trend, increasing the stock to a 2 for 5'er. Support now lies at $228.
CRWD CrowdStrike Holdings, Inc. Class A ($189.87) - Software - Shares of CRWD had rallied significantly before pulling back over the last month, but action today saw the stock return to a buy signal after breaking a double top at $188. The 5 for 5'er currently trades in actionable territory and is an attractive option for those needing new tech stocks. Initial support lies at $178 to $176 then $166.
GDDY GoDaddy Inc. ($79.62) - Internet - GDDY fell from the upper $90s to mid $70s, breaking a double bottom at $86 to return to a sell signal and violating the bullish support line. Additionally, the abrupt drop will bring the market and peer relative strength charts back into Os, dropping the stock down to a 0 for 5'er. Support lies at current levels, while the June chart low resides at $72.
RBLX Roblox Corp. Class A ($34.83) - Leisure - RBLX broke a double bottom at $45 for a third sell signal as shares fell to $34, bringing the stock to its lowest level sicne mid 2024. The drop will cause the stock to revere down into Os on the market and peer RS charts, while causing the peer RS chart to give an RS sell signal, dropping the stock down to a 0 for 5'er. No near-term support resides nearby.

The option suggestions featured here are pulled from the NDW Options Ideas tool. These are just a sample of the ideas that can be found there. The Options Idea tool contains numerous additional income and speculative plays. It also offers relative strength-based screens targeting the highest (and lowest) relative strength stocks and ETFs that have recently moved counter to their longer-term trend. To access or subscribe to the Options Ideas tool, click here.


Call

ExxonMobil (XOM) Oct 16 $155 Call 

 

Additional Data:  
Bid/Ask Spread 2.31%
Delta 56.51
Gamma 2.02
Implied Volatility 29.43%
Expiry Date 77
Earnings Date 7/31/2026

Put

Modine Manufacturing (MOD) Nov 20 $210 Put

Additional Data:  
Bid/Ask Spread 11.48%
Delta -42.96
Gamma 0.43
Implied Volatility 82.43%
Expiry Date 112
Earnings Date 10/27/2026

 


Income (Short Put)

Dell Technologies (DELL) Aug 28 $360 Put

Additional Data:  
Ann. Static Return 62.98%
Bid/Ask Spread 12.14
Delta 25.77
Gamma -0.34
Implied Volatility 81.74%
Expiry Date 28
Earnings Date 9/3/2026

 

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