Daily Equity & Market Analysis
Published: Jul 29, 2026
This content is for informational purposes only. This should not be construed as solicitation. The general public should consult their financial advisor for additional information related to investment decisions.

Daily Summary

Small Caps Charge Ahead to Open August

Small caps have perked up quite nicely in 2026. We evaluate the space and where it fits within your portfolio in today's featured article

Morning Pulse

NDW Morning Pulse - July 30, 2026

  • Major equity markets moved lower over the past trading day, with the Dow Jones Industrial Average ([.DJIA]) declining 2.19% and the iShares MSCI Emerging Markets ETF ([EEM]) falling 2.07%.
  • The Technology Select Sector SPDR Fund ([XLK]) continues to trade well below its recent highs. Meanwhile, improving relative strength within the healthcare sector has allowed healthcare to reclaim a higher position than technology in our DALI sector rankings, signaling a shift toward more defensive leadership across the market.
  • The Invesco QQQ Trust ([QQQ]) remains under pressure and has continued to trend lower. The ETF is now down approximately 10% from its recent peak, officially entering correction territory. Much of this weakness has been driven by ongoing deterioration in the technology sector.
  • U.S. GDP growth came in below expectations, with consensus estimates calling for approximately 2.1% growth versus an actual reading of 1.5%. The softer-than-expected economic data could create additional headwinds for growth-oriented sectors in the months ahead.
  • Apple ([AAPL]), Amazon ([AMZN]), and Coinbase Global ([COIN]) are among the most closely watched companies scheduled to report earnings after the market close. From a technical perspective, AAPL maintains a strong TA score of 5/5 and continues to trade on multiple buy signals. In contrast, both AMZN and COIN carry weaker technical profiles, each holding a TA score of 1/5.

Below are highlights from the NDW Morning Update Video for the morning of 7/29. Access the the video on the NDW Morning Update Video page. 

  • US equity futures are mixed this morning. S&P and Nasdaq futures are up around 20 bps while Dow futures are down about 30 bps.  
  • The S&P 500 was up 20 bps yesterday, the third day in a row of little movement as it gained two bps on Monday and five bps on Friday. Meanwhile, the Nasdaq-100 was down just under 1%, in its fifth consecutive down day. The iShares Semiconductor ETF (SOXX) was down 4.8% yesterday and is now down about 25% from the high it reached in June.
  • Crude oil futures are up about 5% after falling 4% on Tuesday.
  • International equities were lower on Tuesday as the iShares MSCI EAFE ETF (EFA) lost two bps while the iShares Emerging Markets ETF (EEM) was down 2%.
  • The Fed wraps up its July meeting today. The futures market is pricing in about a 65% chance that the Fed will leave rates unchanged with a 35% chance of a 25 bps hike. This is most uncertainty we’ve had this close to a Fed meeting in some time.
  • Meta (META) and Microsoft (MSFT) report earnings after the close today. Both are currently technically weak as Meta is a 1 for 5’er and MSFT is a 2 for 5’er, though both stocks have shown some improvement on their trend charts recently.

Markets have struggled to string together a productive start to the third quarter. In fact, of the major asset classes we typically look at, a glance at the overall performance of representatives points towards a bleak outlook for many assets as we roll into August. Risk-on assets, particularly those focused on semiconductors, have moved well off their respective highs signaling a bit of caution for those leading groups from the first half of the year (we discuss more about momentum strategies and their reliance on semis, linked here). Regardless, while the opening to the back half of 2026 has been eye-catching for the wrong reasons, it certainly isn’t to say that the reign of growth focused assets is over, by any means. When we talk about risk-on assets, most of the attention is drawn to the likes of mega-cap technology, the likes of which have been RS leaders for the better part of the last few years. More easily forgotten due to somewhat consistent underperformance have been small caps. While still up a productive 68% since the start of 2023, small cap representative IWM has lagged behind both the S&P 500 (SPX, +93%) and the Nasdaq-100 (NDX, +156%) over that same timeframe. When put this way, it is easy to see why the small cap group has been largely overlooked when it comes to the average advisor’s risk-budget over the last few years- the juice simply hasn’t been worth the squeeze in the space when simply taking excess, focused risk in mega-cap tech has been so rewarding.

Despite lagging over the past few years, 2026 has been quite kind to the small cap space. The Russell 2000 (RUT) has picked up ~19% so far this year (12/31/25-7/27/2026), roughly double that of the S&P 500 over the same time frame. IWM earns a strong 4.51 fund score, sitting on a string of buy signals after breaking a massive bullish triangle pattern off 2025 tariff tantrum lows. Despite trading off 2025 highs, the fund has yet to reverse down into O’s on its chart, a claim that can’t be made by other large cap focused options which have shown significant consolidation on their default charts. A quick look at the average scores for the all small cap (blue) vs. all large cap (red) shows a rather similar story: small caps have ranked higher than their large cap counterparts for the better part of 2026. Even during this most recent slowdown, the average score for all small caps has shown some relative resiliency vs. the all large cap group. It is certainly worth noting that both groups still score at/above the 4.0 mark, signaling there are still acceptable options across both areas. The main point for you here should be the fact that small caps have shown signs of significant relative strength after a few years of weakness that was a cause for concern.

Of course, not all parts of the small cap space are created equal. Just like large cap sector exposure, there is often major dispersion between sectors that you can take advantage of within your portfolio. To measure said dispersion, we can utilize a relative strength matrix to pit small cap sector representatives against each other. To add context, we also included the 11 large cap representatives as well as benchmark QQQ. The rankings are included below as of 7/28. Some high level points include:

  • Small cap industrials are the only group to outpace the Nasdaq-100 hurdle. Industrial representatives (PSCI & XLI rank 1st and 3rd within our matrix.
  • Smaller biotech strength has led PSCH to outpace XLV by a total of five positions. It remains heavily overbought but is a distinct point of strength to open August.
  • Small cap consumer discretionary (PSCD) outpaces XLY by a total of four places, but both rank in the bottom half and should largely be avoided.
  • Large cap energy beats small cap energy by an equal four positions as large names with scale have benefited from higher energy prices. Both options rank somewhat poorly heading into August.

Looking at our highest ranking asset in PSCI, the fund has rallied +19% YTD, bringing with it a pair of consecutive PnF buy signals on its default chart. The fund's strong 5.39 score points to a strong technical posture as it outscores the average small cap fund (4.51) by nearly a full point on the asset class group scores page. PSCI sits in a positive trend, resides on a column of Xs, and has remained on an RS buy signal against the market since 2023. The fund recently completed a double top buy signal at $176 and trades comfortably around its 50-day moving average. Those looking for focused industrials exposure could consider PSCI around here, or look under hood of the fund’s holdings or NDW buy lists for high TA score single stock exposure.

 

Each week the analysts at NDW review and comment on all major asset classes in the global markets. Shown below is the summary or snapshot of the primary technical indicators we follow for multiple areas. Should there be changes mid-week we will certainly bring these to your attention via the report.

 

Universe BP Col & Level (actual) BP Rev Level PT Col & Level (actual) PT Rev Level HiLo Col & Level (actual) HiLo Rev Level 10 Week Col & Level (actual) 10 Week Rev Level 30 Week Col & Level (actual) 30 Week Rev Level
ALL
Os at 40%
(41.7 +0.3)
BPALL
 
46%
Xs at 42%
(41.4 -0.3)
PTALL
 
36%
Os at 42%
(42.5 -3.0)
ALLHILO
 
48%
Os at 44%
(47.9 +1.2)
TWALL
 
50%
Xs at 48%
(46.5 +0.0)
30ALL
 
42%
NYSE
Xs at 56%
(56.3 +3.2)
BPNYSE
 
50%
Xs at 56%
(56.3 +0.9)
PTNYSE
 
50%
Os at 62%
(61.8 -2.7)
NYSEHILO
 
68%
Xs at 64%
(64.4 +6.3)
TWNYSE
 
58%
Xs at 60%
(61.4 +3.9)
30NYSE
 
54%
OTC
Xs at 42%
(36.8 -0.9)
BPOTC
 
36%
Xs at 38%
(36.5 -0.6)
PTOTC
 
32%
Os at 36%
(36.1 -3.5)
OTCHILO
 
42%
Os at 40%
(42.7 -0.5)
TWOTC
 
46%
Xs at 46%
(41.8 -1.2)
30OTC
 
40%
World
Os at 36%
(38.9 +1.2)
BPWORLD
 
42%
Os at 40%
(39.0 +0.3)
PTWORLD
 
46%
N/A
N/A
Xs at 46%
(46.1 +1.4)
TWWORLD
 
40%
Os at 40%
(40.3 +0.1)
30WORLD
 
46%

Remember, these are technical comments only. Just as you must be aware of fundamental data for the stocks we recommend based on technical criteria in the report, so too must you be aware of important data regarding delivery, market moving government releases, and other factors that may influence commodity pricing. We try to limit our technical comments to the most actively traded contracts in advance of delivery, but some contracts trade actively right up to delivery while others taper off well in advance. Be sure you check your dates before trading these contracts. For questions regarding this section or additional coverage of commodities email james.west@nasdaq.com.

Data represented in the table below is through 7/29/2026:

Portfolio View - Commodity Indices

 

 

Cryptocurrency Update

Cryptocurrency Video (2:10)

Market Distribution Table The Distribution Report below places Major Market ETFs and Indices into a bell curve style table based upon their current location on their 10-week trading band.

The middle of the bell curve represents areas of the market that are "normally" distributed, with the far right being 100% overbought on a weekly distribution and the far left being 100% oversold on a weekly distribution.

The weekly distribution ranges are calculated at the end of each week, while the placement within that range will fluctuate during the week. In addition to information regarding the statistical distribution of these market indexes, a symbol that is in UPPER CASE indicates that the RS chart is on a Buy Signal. If the symbol is dark Green then the stock is on a Point & Figure buy signal, and if the symbol is bright Red then it is on a Point & Figure sell signal.

 

Average Level

-4.92

< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >
                       
     
Sell signalQQQ
               
     
Sell signallqd
               
     
Sell signalEEM
Sell signalVOOG
             
     
Sell signalfxe
Sell signalagg
Buy signaluso
Buy signalefa
         
     
Sell signalgld
Buy signalhyg
Sell signalshy
Sell signalgsg
Buy signalijr
       
     
Sell signalONEQ
Sell signaltlt
Buy signalgcc
Buy signaliwm
Buy signalicf
Buy signaldx/y
     
     
Buy signalxlg
Sell signalief
Buy signalSPY
Buy signalIJH
Buy signaldia
Buy signalrsp
Buy signalVOOV
Buy signaldvy
 
< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >

 

AGG iShares US Core Bond ETF
USO United States Oil Fund
DIA SPDR Dow Jones Industrial Average ETF
DVY iShares Dow Jones Select Dividend Index ETF
DX/Y NYCE U.S.Dollar Index Spot
EFA iShares MSCI EAFE ETF
FXE Invesco CurrencyShares Euro Trust
GLD SPDR Gold Trust
GSG iShares S&P GSCI Commodity-Indexed Trust
HYG iShares iBoxx $ High Yield Corporate Bond ETF
ICF iShares Cohen & Steers Realty ETF
IEF iShares Barclays 7-10 Yr. Tres. Bond ETF
LQD iShares iBoxx $ Investment Grade Corp. Bond ETF
IJH iShares S&P 400 MidCap Index Fund
ONEQ Fidelity Nasdaq Composite Index Track
QQQ Invesco QQQ Trust
RSP Invesco S&P 500 Equal Weight ETF
IWM iShares Russell 2000 Index ETF
SHY iShares Barclays 1-3 Year Tres. Bond ETF
IJR iShares S&P 600 SmallCap Index Fund
SPY SPDR S&P 500 Index ETF Trust
TLT iShares Barclays 20+ Year Treasury Bond ETF
GCC WisdomTree Continuous Commodity Index Fund
VOOG Vanguard S&P 500 Growth ETF
VOOV Vanguard S&P 500 Value ETF
EEM iShares MSCI Emerging Markets ETF
XLG Invesco S&P 500 Top 50 ETF
   

 

Long Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes
CM Canadian Imperial Bank of Commerce Banks $119.82 100s 165 90 5 for 5'er, top 10% of favored BANK sector matrix, LT pos peer RS, bearish signal reversal, R-R>3.0, 2.9% yield, Earn. 8/27
BAP Credicorp Limited (Peru) Banks $388.95 380s - 390s 460 332 5 for 5'er, top 20% of favored BANK sector matrix, LT pos peer & mkt RS, triple top, 3.75% yield, Earn. 8/13
HEI Heico Corporation Aerospace Airline $363.44 330s - 350s 480 284 4 for 5'er, top third of AERO sector matrix, LT pos mkt RS, bullish triangle, buy on pullback, good R-R, Earn. 8/25
DLTR Dollar Tree, Inc. Retailing $126.76 hi 110s - 120s 186 104 4 for 5'er, top half RETA sector matrix, spread quad top, buy on pullback R-R>2.5
VSXY Victoria's Secret & Company Retailing $89.31 81 - 87 109 71 5 for 5'er, 3rd in Retailing matrix, pos. trend, 2nd buy on 7/20, ATH on 7/21, Earn. 8/26
ZION Zions Bancorporation Banks $69.52 mid-to-hi 60s 87 55 4 for 5'er, top half of favored BANK sector matrix, new RS buy signal, buy on pullback, R-R~2.0, 2.5% yield
PM Philip Morris International Inc. Food Beverages/Soap $200.17 hi 180s - lo 200s 232 160 5 TA rating, top 20% of FOOD sector matrix, LT RS buy, yield > 3%, buy-on-pullback
FR First Industrial Realty Trust Real Estate $66.18 mid-to-hi 60s 86 59 4 for 5'er, top 25% of REAL sector matrix, LT pos peer RS, spread sextuple top, R-R>2.0, 2.9% yield
CB Chubb Ltd Insurance $363.50 mid 340s - mid 360s 456 308 4 for 5'er, pos. trend since 2023, LT Mkt RS buy since May '24, Reward to Risk > 4.
BFH Bread Financial Holdings Inc. Business Products $107.78 100 - 110 129 89 5 for 5'er, top 20% of favored BUSI sector matrix, LT pos peer & mkt RS

Short Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes

Removed Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes
JAZZ Jazz Pharmaceuticals, Inc. Drugs $256.92 low 230 to high 240 300 192 Removed for earnings. Raise stop to $220. Earn. 8/3

Follow-Up Comments

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NDW Spotlight Stock

 

BFH Bread Financial Holdings Inc. R ($108.26) - Business Products - BFH is a 5 for 5'er that ranks in the top quintile of the favored business products sector matrix and has been on peer and market RS buy signals since mid-2024. On its default chart, BFH has completed two consecutive buy signals, most recently breaking a double top earlier this week. Long exposure may be added in the $100 - $110 range and we will set our initial stop at $89, which would violate BFH's trend line. We will use the bullish price objective, $129, as our target price.

 
108.00                                       X           X     108.00
106.00                                       X O     X   X     106.00
104.00                                   X   X O     X O X     104.00
102.00                                   X O X 7     X O X     102.00
100.00                                   X O X O X   X O       100.00
99.00               X                   X O X O X O X         99.00
98.00               X O                 X O   O X O X         98.00
97.00               X O                 X     O X O X       Mid 97.00
96.00               X O                 X     O X O X         96.00
95.00               X O                 X     O X O           95.00
94.00               X O                 X     O X             94.00
93.00               X O                 X     O X             93.00
92.00               X O             X   X     O               92.00
91.00               X O             X O X                     91.00
90.00               X O         X   6 O X                     90.00
89.00               X O X       X O X O X                   89.00
88.00               X O X O     X O X O                     88.00
87.00               X O X O X   X O X                       87.00
86.00               X O X O X O X O                         86.00
85.00               X O X O X O X                           85.00
84.00               X 5 X O X O                             84.00
83.00               X O   O                                 83.00
82.00               X                                       82.00
81.00               X                                       81.00
80.00               X                                       80.00
79.00             X                                       79.00
78.00       X     X                                     Bot 78.00
77.00       X O   X                                       77.00
76.00       X O 4 X                                       76.00
75.00       X O X O X                                       75.00
74.00 O X   X O X O X                                       74.00
73.00 O X O X O   O X                                       73.00
72.00 O X O X   O X                                       72.00
71.00 O X O X   O                                         71.00
70.00 O O                                               70.00

 

 

CSGP CoStar Group Inc. ($29.83) - Real Estate - CSGP fell Wednesday after the company's earnings release, breaking a triple bottom to mark a new multi-year low. This is the fifth consecutive sell signal for the 0 for 5'er that has been in a negative trend since last October. CSGP has also been on an RS sell signal against the market since 2022 and ranks dead last in the real estate sector RS matrix. The technical picture is overwhelmingly negative. However, CSGP bounced slightly in afternoon trading back toward the middle of its trading band, making it a potential sell-on-rally candidate. Overhead resistance can be seen initially at $31.
JCI Johnson Controls International PLC ($139.56) - Building - JCI reversed into Xs and broke a double top at $146 to return to a buy signal. The stock has been a 4 for 5'er since April 2025 and currently ranks within the top half of the Building sector matrix. Okay to consider here on the breakout. Note the stock's all-time chart high at $150 from earlier this month. Initial support lies at $138, while additional can be found at $132 and $126.
PG The Procter & Gamble Company ($144.78) - Household Goods - PG moved lower and completed a quadruple bottom at $144. The 2 for 5'er moved down from a 3 with its latest move, after reversing into a negative trend. Additionally, the stock ranks in the bottom half of the household goods sector matrix. A sell can be considered here. Initial support is seen between $138-$140.
TGT Target Corporation ($147.15) - Retailing - TGT broke a double top at $146 for a second buy signal. The stock has been a 3 for 5'er since February this year and currently ranks within the top third of the Retailing sector matrix. Okay to consider here on the breakout. Initial support lies at $134, while the bullish support line resides at $126.

The option suggestions featured here are pulled from the NDW Options Ideas tool. These are just a sample of the ideas that can be found there. The Options Idea tool contains numerous additional income and speculative plays. It also offers relative strength-based screens targeting the highest (and lowest) relative strength stocks and ETFs that have recently moved counter to their longer-term trend. To access or subscribe to the Options Ideas tool, click here.


Call

Merck & Co., Inc. (MRK) Oct 16 $130 Call

Additional Data:  
Bid/Ask Spread 4.61%
Delta 56.98
Gamma 2.29
Implied Volatility 29.66%
Expiry Date 79
Earnings Date 08/04/2026

Put

American Airlines Group Inc. (AAL) November 20 $16 Put

Additional Data:  
Bid/Ask Spread 2.80%
Delta -49.90
Gamma 8.91
Implied Volatility 53.43%
Expiry Date 114
Earnings Date 10/22/2026

Income (Short Put)

Phillip Morris International Inc. (PM) Sep 18 $185 Short Put

Additional Data:  
Ann. Static Return 11.99%
Bid/Ask Spread 10.34%
Delta 22.38
Gamma -1.34
Implied Volatility 29.09%
Expiry Date 51
Earnings Date 10/21/2026

 

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