Daily Summary
Retail Rotation: Just Don't Do It
Retail giants Nike and Lululemon have struggled over the past few years. We discuss these laggards and highlight a few points of strength in today's article
Morning Pulse
NDW Morning Pulse - September 10, 2026
- Markets traded broadly lower on September 9. The Russell 2000 Index ([RUT]) declined 1.32%, while the iShares MSCI EAFE ETF ([EFA]) and the S&P 500 Equal Weight Index ([SPEWI]) fell 1.11% & 0.97%, respectively.
- The Percent of S&P 500 Stocks on Point & Figure Buy Signals ([^PTSPX]) reversed back into a column of Os over the past week, signaling a deterioration in market participation. Despite the pullback, the indicator remains above 60%, indicating that a clear majority of S&P 500 constituents continue to trade in a positive trend.
- As investors await the next inflation report, futures markets are pricing in a greater than 60% probability of a rate hike at the September 16 FOMC meeting. Looking further ahead, the December 9, 2026 FOMC meeting currently reflects a 50% probability of an additional rate increase.
- A few major stocks that are expected to report earnings this month include: Micron Technology Inc. ([MU 5/5 TA) on 9/30, Oracle Corporation ([ORCL] 1/5 TA) on 9/10, and Costco Wholesale Corporation ([COST] 3/5 TA) on 9/24.
- Yesterday's research piece highlighted ongoing weakness within the retail sector. The State Street SPDR S&P Retail ETF ([XRT]) generated a sell signal earlier this month and currently carries a weak Fund Score of 2.22, reflecting continued relative strength concerns.
Below are highlights from the NDW Morning Update Video for the morning of 9/9. Access the video on the NDW Morning Update Video page.
- US equity futures are lower this morning as tensions in the Middle East have continued to escalate, sending oil above $95/bbl.
- Crude gave a second consecutive buy signal yesterday when it broke a spread quadruple top at $94.
- The major US indices were down across the board yesterday as the S&P 500 (SPX) fell 0.58%. The Dow led the market lower, losing 1.18%. Semiconductors were a notable bright spot as the iShares Semiconductor ETF (SOXX) gained 1.64%.
- August inflation data is set to be released over the next two days, PPI tomorrow and CPI on Thursday. These will be the last inflation readings before the Fed meeting next week and will be closely watched as they could impact whether the FOMC raises rates at this meeting. The market is currently pricing in about a 62% chance of a hike this month.
- Yesterday’s research focused on the NDW technical rating system and the propensity for high technical attribute stocks to outperform their low attribute counterparts and the market at large.
Some would argue that America’s pastime is baseball. Some might point out that football might have more of an impact on everyday society. Others less inclined with sports might *tastefully* point out that eating is perhaps what Americans are most known for around the world. All that said, perhaps the largest global impact us Americans bring to the table is our sheer willingness to purchase things. It is projected that the US consumer spends over double that of the next highest country (China) per year. Throughout the last few years, the resilience of the US consumer has been quoted several times to prop up weaker job numbers, higher inflation data, or really just any other less-than-stellar economic print. Point being, the average American loves to buy things at a rate that is simply unrivaled by other corners of the globe.
The naive might incorrectly assume that unlimited spending equals unlimited profit and a continuously favorable landscape for these firms. However, that often isn’t the case - competition is typically intensely stiff, and consistently changing consumer tastes can make it difficult for any one company to stay at the top of the heap for any extended amount of time. Those of you who want exposure to this market segment are probably familiar with ETF XRT, which holds exposure to a variety of retail focused firms (not just apparel, more on that area specifically later). Having gone virtually nowhere over the last 5 years, XRT holds a suboptimal 2.22 fund score, over 1.5 points behind the average US-based fund. While it does come off a string of buy signals and remains in an overall positive trend, the lack of continued upside since 2021 has highlighted relative weakness against other core benchmarks. A side note, this chart highlights the importance of finding assets that exhibit positive relative strength. Things can look productive in a vacuum (positive trend, buy signals, etc.) but fail to keep up with your client’s major benchmarks. Since its highs in late 2021, XRT has shed 17% while the broad SPX has advanced 63% over that same time frame. Those of you just looking at an absolute technical picture would face difficult client conversations sitting on the cusp of Q4 2026.
Perhaps the most iconic of the US retail brands is Nike, fashioning the iconic “Just Do It” slogan that inspired generations to chase their own version of greatness across the sports world (for fun, check out the reported first use of the slogan in a commercial here.) Unfortunately, the sneaker and athleisure giant have not listened to their own advice as the name has fallen from grace from its highs in late 2021. A repeated highlight in our “failed breakout” series, NKE has failed to put together any meaningful upside over the last half decade as it has lost nearly 80% of its value. It hasn’t earned more than a 3/5 (hold) attribute at any point since January of 2022, having found itself in sell or strong sell territory for the majority of that time since that point. Lululemon (LULU) has had a similar fall from grace over the last few years, having declined roughly 80% off its highs from December of 2023. The athleisure giant has faced substantial competition as other retail apparel names have picked up their own “professional comfort” lines. This was highlighted as recently as last week as the 0/5’er fell as much as 20% on poor earnings/guidance, printing new 2026 lows as the name failed a test of its bearish resistance line.
Most of the retailing space has poor technical scores, evidenced by the fact that only 37% of the NDW retailing matrix holds TA scores above 3. That said, that doesn’t mean that there isn’t value that we can look to add by utilizing different tools around the platform. By looking at this same retailing matrix, we can focus on those highly-ranked positions as possible points of interest within the sector. There are several (ANF, CHEF, TBBB, LQDT, BBY) that could be highlights, but perhaps the most deserving of a shoutout is Target (TGT). While only earning 3/5 technical attribute points as of the time of this writing, TGT has picked up just over 66% so far this year as it has pushed back to levels not seen since 2024. While intense downside action over the last few years leaves the retailing giant well off its highs from late 2021, the near-term picture has been overwhelmingly constructive. Having pulled back out of heavily overbought territory on its default chart, it isn’t out of the question to suggest that the name could get back up to levels around the $180’s as we move into Q4. As always keep an eye on the charts for notable shifts in strength if things do turn sour for this rebound.
Each week the analysts at NDW review and comment on all major asset classes in the global markets. Shown below is the summary or snapshot of the primary technical indicators we follow for multiple areas. Should there be changes mid-week we will certainly bring these to your attention via the report.
| Universe | BP Col & Level (actual) | BP Rev Level | PT Col & Level (actual) | PT Rev Level | HiLo Col & Level (actual) | HiLo Rev Level | 10 Week Col & Level (actual) | 10 Week Rev Level | 30 Week Col & Level (actual) | 30 Week Rev Level |
|---|---|---|---|---|---|---|---|---|---|---|
| ALL |
|
40% |
|
38% |
|
48% |
|
50% |
|
44% |
| NYSE |
|
56% |
|
52% |
|
48% |
|
50% |
|
58% |
| OTC |
|
36% |
|
32% |
|
48% |
|
50% |
|
42% |
| World |
|
40% |
|
46% |
|
|
|
56% |
|
40% |
Remember, these are technical comments only. Just as you must be aware of fundamental data for the stocks we recommend based on technical criteria in the report, so too must you be aware of important data regarding delivery, market moving government releases, and other factors that may influence commodity pricing. We try to limit our technical comments to the most actively traded contracts in advance of delivery, but some contracts trade actively right up to delivery while others taper off well in advance. Be sure you check your dates before trading these contracts. For questions regarding this section or additional coverage of commodities email james.west@nasdaq.com.
Data represented in the table below is through 9.8.26:
Portfolio View - Commodity Indices
| Symbol | Name | Price | PnF Trend | RS Signal | RS Col. | 200 Day MA | Weekly Mom |
|---|---|---|---|---|---|---|---|
| CL/ | Crude Oil Continuous | 93.03 | Positive | Sell | O | 78.83 | + 8W |
| DWACOMMOD | NDW Continuous Commodity Index | 1270.53 | Positive | Buy | X | 1148.20 | + 10W |
| GC/ | Gold Continuous | 4393.90 | Positive | Buy | O | 4523.20 | + 8W |
| HG/ | Copper Continuous | 6.74 | Positive | Sell | X | 6.00 | - 1W |
| ZG/ | Corn (Electronic Day Session) Continuous | 533.50 | Positive | Sell | X | 447.18 | + 10W |
Cryptocurrency Update

Average Level
5.67
| < - -100 | -100 - -80 | -80 - -60 | -60 - -40 | -40 - -20 | -20 - 0 | 0 - 20 | 20 - 40 | 40 - 60 | 60 - 80 | 80 - 100 | 100 - > |
|---|---|---|---|---|---|---|---|---|---|---|---|
| < - -100 | -100 - -80 | -80 - -60 | -60 - -40 | -40 - -20 | -20 - 0 | 0 - 20 | 20 - 40 | 40 - 60 | 60 - 80 | 80 - 100 | 100 - > |
| AGG | iShares US Core Bond ETF |
| USO | United States Oil Fund |
| DIA | SPDR Dow Jones Industrial Average ETF |
| DVY | iShares Dow Jones Select Dividend Index ETF |
| DX/Y | NYCE U.S.Dollar Index Spot |
| EFA | iShares MSCI EAFE ETF |
| FXE | Invesco CurrencyShares Euro Trust |
| GLD | SPDR Gold Trust |
| GSG | iShares S&P GSCI Commodity-Indexed Trust |
| HYG | iShares iBoxx $ High Yield Corporate Bond ETF |
| ICF | iShares Cohen & Steers Realty ETF |
| IEF | iShares Barclays 7-10 Yr. Tres. Bond ETF |
| LQD | iShares iBoxx $ Investment Grade Corp. Bond ETF |
| IJH | iShares S&P 400 MidCap Index Fund |
| ONEQ | Fidelity Nasdaq Composite Index Track |
| QQQ | Invesco QQQ Trust |
| RSP | Invesco S&P 500 Equal Weight ETF |
| IWM | iShares Russell 2000 Index ETF |
| SHY | iShares Barclays 1-3 Year Tres. Bond ETF |
| IJR | iShares S&P 600 SmallCap Index Fund |
| SPY | SPDR S&P 500 Index ETF Trust |
| TLT | iShares Barclays 20+ Year Treasury Bond ETF |
| GCC | WisdomTree Continuous Commodity Index Fund |
| VOOG | Vanguard S&P 500 Growth ETF |
| VOOV | Vanguard S&P 500 Value ETF |
| EEM | iShares MSCI Emerging Markets ETF |
| XLG | Invesco S&P 500 Top 50 ETF |
Long Ideas
| Symbol | Company | Sector | Current Price | Action Price | Target | Stop | Notes |
|---|---|---|---|---|---|---|---|
| FR | First Industrial Realty Trust | Real Estate | $61.73 | mid-to-hi 60s | 86 | 59 | 4 for 5'er, top 25% of REAL sector matrix, LT pos peer RS, spread sextuple top, R-R>2.0, 2.9% yield |
| HIG | Hartford Insurance Group Inc/The | Insurance | $135.66 | hi 130s - 140s | 164 | 126 | 5 for 5'er, LT pos peer & mkt RS, bullish catapult, good R-R, 1.65% yield |
| BNY | Bank of New York Mellon Corporation | Banks | $162.85 | low 150s to 160 | 192 | 130 | 5 for 5'er since Sept. '24, top 10% of Banks matrix, LT peer and mkt RS, Pos. trend since Nov. '23. |
| GHRS | GH Research Plc | Biomedics/Genetics | $27.79 | 28 - 33 | 46.50 | 24 | 5 for 5'er, LT Mkt. since Feb. '25, top quintile of Bio. matrix, matched chart high on 8/7. |
| SXT | Sensient Technologies Corporation | Chemicals | $133.93 | 124 - 132 | 176 | 106 | 4 for 5'er, Pos. LT Peer RS, Top 5 of Chemicals matrix, Pos. Trend since 4/26, ATH on 8/6. |
| MLI | Mueller Industries Inc | Metals Non Ferrous | $63.58 | low-to-mid 60s | 104 | 53 | 5 for 5'er, top third of META sector matrix, LT pos peer & mkt RS, spread triple top, buy on pullback, R-R~3.0 |
| CAH | Cardinal Health, Inc. | Drugs | $240.49 | 224 - mid 240s | 334 | 188 | 4/5 TA rating, top 50% of DRUG sector matrix, LT RS buy, consec buy signals, buy-on-pullback |
| AME | Ametek Inc | Electronics | $237.76 | mid 230s - mid 250s | 342 | 204 | 4 for 5'er, LT pos mkt RS, bullish catapult, buy on pullback, R-R>2.0 |
| CART | Maplebear Inc. | Retailing | $48.00 | hi 40s - low 50s | 68 | 42 | 4 for 5'er, top 25% of RETA sector matrix, peer RS buy, one box from mkt RS buy, bullish catapult, R-R>2.0 |
| WELL | Welltower Inc. | Real Estate | $237.25 | low 230s to low 250s | 366 | 194 | 5 for 5'er since Feb. '24, top quintile of Real Est. matrix, Pos. trend since Feb. '24, buy on pullback. |
| CENTA | Central Garden & Pet Company | Household Goods | $35.29 | mid-to-hi 30s | 48 | 31 | 4 for 5'er, favored HOUS sector, LT pos peer RS, spread quad top, buy on pullback |
| CBOE | CBOE Global Markets Inc. | Wall Street | $293.33 | 290s - 300s | 400 | 260 | 4 for 5'er, LT pos peer & mkt RS, pos trend flip, spread triple top, buy on pullback, R-R>2.0 |
| HUM | Humana Inc. | Healthcare | $403.09 | hi 380s - mid 410 | 468 | 352 | 5 for 5'er, top half of Healthcare sector matrix, Pos. trend since Apr. '26, LT Mkt. and Peer RS. |
| APO | Apollo Global Management Inc. | Wall Street | $131.81 | 130s | 168 | 114 | 4 for 5'er, LT pos peer & mkt RS, bullish catapult, buy on pullback, good R-R |
| INCY | Incyte Genomics, Inc. | Biomedics/Genetics | $124.40 | low 120s to mid-130s | 160 | 110 | 4 for 5'er, LT pos. Mkt and Peer RS since '25, top half of Biomedics matrix, Pos. trend, R-R > 3. |
| CLH | Clean Harbors Inc | Waste Management | $317.13 | 310s - 320s | 356 | 288 | 5 for 5'er, #3 of 22 in WAST sector matrix, LT pos peer & mkt RS |
| ANRO | Alto Neuroscience, Inc. | Biomedics/Genetics | $35.81 | 34 - 37 | 48.50 | 29 | 5 for 5'er, Top decile of Biotech matrix, Pos. trend, matched ATH on 9/2. |
| AU | AngloGold Ashanti Limited (South Africa) ADR | Precious Metals | $107.83 | 100s - low 110s | 144 | 92 | 4 for 5'er, top 20% of favored PREC sector matrix, LT pos peer RS, one box from mkt RS buy, R-R~2.0, 4.1% yield |
Short Ideas
| Symbol | Company | Sector | Current Price | Action Price | Target | Stop | Notes |
|---|
Follow-Up Comments
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NDW Spotlight Stock
AU AngloGold Ashanti Limited (South Africa) ADR R ($109.01) - Precious Metals - AU is a 4 for 5'er that ranks in the top quintile of the favored precious metals sector matrix and has been on a peer RS buy signal since 2018; the stock also sits one box from giving a market RS buy signal, which would elevate it to a 5 for 5'er. On its default chart, AU has completed three consecutive buys signals, most recently breaking a triple top at $102 and continued higher to $122. The stock has subsequently pulled back to the upper $100s offering an entry point for long exposure. Positions may be added in the $100s to low $110s and we will set our initial stop at $92. We will use the bullish price objective, $144, as our target price, giving us a reward-to-risk ratio of approximately 2.0. AU also carries a 4.1% yield.
| 122.00 | X | 122.00 | |||||||||||||||||||||||||||
| 120.00 | X | O | Top | 120.00 | |||||||||||||||||||||||||
| 118.00 | X | O | 118.00 | ||||||||||||||||||||||||||
| 116.00 | X | O | 116.00 | ||||||||||||||||||||||||||
| 114.00 | X | O | 114.00 | ||||||||||||||||||||||||||
| 112.00 | X | O | 112.00 | ||||||||||||||||||||||||||
| 110.00 | X | 9 | 110.00 | ||||||||||||||||||||||||||
| 108.00 | X | O | 108.00 | ||||||||||||||||||||||||||
| 106.00 | X | 106.00 | |||||||||||||||||||||||||||
| 104.00 | X | 104.00 | |||||||||||||||||||||||||||
| 102.00 | X | 102.00 | |||||||||||||||||||||||||||
| 100.00 | X | X | X | 100.00 | |||||||||||||||||||||||||
| 99.00 | X | O | X | O | X | 99.00 | |||||||||||||||||||||||
| 98.00 | • | • | X | O | X | O | X | 98.00 | |||||||||||||||||||||
| 97.00 | • | X | • | X | X | O | X | O | 97.00 | ||||||||||||||||||||
| 96.00 | X | O | • | X | O | X | O | X | 96.00 | ||||||||||||||||||||
| 95.00 | X | O | • | X | O | X | O | 95.00 | |||||||||||||||||||||
| 94.00 | X | O | • | X | O | X | 94.00 | ||||||||||||||||||||||
| 93.00 | X | X | O | • | X | O | Mid | 93.00 | |||||||||||||||||||||
| 92.00 | X | O | X | O | • | X | 92.00 | ||||||||||||||||||||||
| 91.00 | X | O | X | O | • | X | 91.00 | ||||||||||||||||||||||
| 90.00 | O | X | O | • | X | 90.00 | |||||||||||||||||||||||
| 89.00 | O | X | O | • | X | 89.00 | |||||||||||||||||||||||
| 88.00 | O | X | O | • | X | 88.00 | |||||||||||||||||||||||
| 87.00 | O | X | O | • | X | 87.00 | |||||||||||||||||||||||
| 86.00 | O | X | O | • | X | 86.00 | |||||||||||||||||||||||
| 85.00 | O | X | O | X | • | X | 85.00 | ||||||||||||||||||||||
| 84.00 | O | X | O | X | O | • | X | 84.00 | |||||||||||||||||||||
| 83.00 | O | X | O | 7 | O | X | • | X | 83.00 | ||||||||||||||||||||
| 82.00 | O | X | O | X | X | O | X | O | X | X | X | X | 82.00 | ||||||||||||||||
| 81.00 | O | X | O | X | O | X | O | X | O | X | O | X | O | X | X | O | X | • | 81.00 | ||||||||||
| 80.00 | O | X | O | X | O | X | O | X | O | X | O | X | O | X | O | X | O | X | • | 80.00 | |||||||||
| 79.00 | O | X | O | X | O | • | O | X | O | O | X | O | X | O | X | O | X | • | 79.00 | ||||||||||
| 78.00 | O | • | O | • | • | O | O | X | O | O | X | O | X | • | 78.00 | ||||||||||||||
| 77.00 | • | • | O | X | O | O | 8 | • | 77.00 | ||||||||||||||||||||
| 76.00 | O | X | O | X | • | 76.00 | |||||||||||||||||||||||
| 75.00 | O | O | X | • | 75.00 | ||||||||||||||||||||||||
| 74.00 | O | • | 74.00 |
| BOOT Boot Barn Holdings Inc ($145.30) - Retailing - BOOT broke a double bottom at $146 for a third sell signal since mid-August. BOOT fell to a 2 for 5'er after shifting into a negative trend in late August, and has continued to maintain negative near-term relative strength against the market and its peer group. From here, support lies at $144, the July 2026 chart low, while the May chart low resides at $138. |
| DKS Dick's Sporting Goods, Inc. ($133.36) - Retailing - DKS returned to a sell signal by breaking a double bottom at $130. This action follows the fall from the $180s to $120s in late August, which brought DKS to its lowest level since 2023 and led to the stock falling to a 0 TA rating after seeing the peer RS chart give a sell signal. Avoid for now. |
| MTRN Materion Corp. ($252.49) - Chemicals - MTRN returned to a buy signal Wednesday with a double top break at $260. The move adds to a moderately positive technical outlook as MTRN is a 3 for 5'er and ranks near the top of the favored chemicals sector matrix. From here, overhead resistance sits at $300, while the first level of support can be found at $228. |
| VET Vermilion Energy Inc ($13.45) - Oil - VET returned to a buy signal Wednesday when it broke a double top at $13.50, where it now sits against resistance. Wednesday's move adds to a modestly positive technical picture as VET is a 3 for 5'er. From here, the first level of support sits at $9. |
The option suggestions featured here are pulled from the NDW Options Ideas tool. These are just a sample of the ideas that can be found there. The Options Idea tool contains numerous additional income and speculative plays. It also offers relative strength-based screens targeting the highest (and lowest) relative strength stocks and ETFs that have recently moved counter to their longer-term trend. To access or subscribe to the Options Ideas tool, click here.
Call
J.P. Morgan Chase & Co. (JPM) Dec 18 $355 Call

| Additional Data: | |
| Bid/Ask Spread | 9.89% |
| Delta | 55.71 |
| Gamma | 0.81 |
| Implied Volatility | 24.31% |
| Expiry Date | 100 |
| Earnings Date | 10/13/2026 |
Put
Intuitive Surgical, Inc. (ISRG) Dec 18 $360 Put

| Additional Data: | |
| Bid/Ask Spread | 5.1% |
| Delta | -50.51 |
| Gamma | 0.61 |
| Implied Volatility | 38.75% |
| Expiry Date | 100 |
| Earnings Date | 10/20/2026 |
Income
CVS Health Corp. (CVS) Oct 9 $102 Covered Write

| Additional Data: | |
| Ann. Static Return | 15.19% |
| Bid/Ask Spread | 18.52% |
| Delta | 74.94 |
| Gamma | -3.87 |
| Implied Volatility | 29.90% |
| Expiry Date | 30 |
| Earnings Date | 10/28/2026 |