Daily Equity & Market Analysis
Published: Sep 09, 2026
This content is for informational purposes only. This should not be construed as solicitation. The general public should consult their financial advisor for additional information related to investment decisions.

Daily Summary

Retail Rotation: Just Don't Do It

Retail giants Nike and Lululemon have struggled over the past few years. We discuss these laggards and highlight a few points of strength in today's article

Morning Pulse

NDW Morning Pulse - September 10, 2026

  • Markets traded broadly lower on September 9. The Russell 2000 Index ([RUT]) declined 1.32%, while the iShares MSCI EAFE ETF ([EFA]) and the S&P 500 Equal Weight Index ([SPEWI]) fell 1.11% & 0.97%, respectively.
  • The Percent of S&P 500 Stocks on Point & Figure Buy Signals ([^PTSPX]) reversed back into a column of Os over the past week, signaling a deterioration in market participation. Despite the pullback, the indicator remains above 60%, indicating that a clear majority of S&P 500 constituents continue to trade in a positive trend.
  • As investors await the next inflation report, futures markets are pricing in a greater than 60% probability of a rate hike at the September 16 FOMC meeting. Looking further ahead, the December 9, 2026 FOMC meeting currently reflects a 50% probability of an additional rate increase.
  • A few major stocks that are expected to report earnings this month include: Micron Technology Inc. ([MU 5/5 TA) on 9/30, Oracle Corporation ([ORCL] 1/5 TA) on 9/10, and Costco Wholesale Corporation ([COST] 3/5 TA) on 9/24.
  • Yesterday's research piece highlighted ongoing weakness within the retail sector. The State Street SPDR S&P Retail ETF ([XRT]) generated a sell signal earlier this month and currently carries a weak Fund Score of 2.22, reflecting continued relative strength concerns.

NDW Morning Pulse

by James West

Below are highlights from the NDW Morning Update Video for the morning of 9/9. Access the video on the NDW Morning Update Video page. 

  • US equity futures are lower this morning as tensions in the Middle East have continued to escalate, sending oil above $95/bbl.
  • Crude gave a second consecutive buy signal yesterday when it broke a spread quadruple top at $94.
  • The major US indices were down across the board yesterday as the S&P 500 (SPX) fell 0.58%. The Dow led the market lower, losing 1.18%. Semiconductors were a notable bright spot as the iShares Semiconductor ETF (SOXX) gained 1.64%.
  • August inflation data is set to be released over the next two days, PPI tomorrow and CPI on Thursday. These will be the last inflation readings before the Fed meeting next week and will be closely watched as they could impact whether the FOMC raises rates at this meeting. The market is currently pricing in about a 62% chance of a hike this month.
  • Yesterday’s research focused on the NDW technical rating system and the propensity for high technical attribute stocks to outperform their low attribute counterparts and the market at large.

Some would argue that America’s pastime is baseball. Some might point out that football might have more of an impact on everyday society. Others less inclined with sports might *tastefully* point out that eating is perhaps what Americans are most known for around the world. All that said, perhaps the largest global impact us Americans bring to the table is our sheer willingness to purchase things. It is projected that the US consumer spends over double that of the next highest country (China) per year. Throughout the last few years, the resilience of the US consumer has been quoted several times to prop up weaker job numbers, higher inflation data, or really just any other less-than-stellar economic print. Point being, the average American loves to buy things at a rate that is simply unrivaled by other corners of the globe.

The naive might incorrectly assume that unlimited spending equals unlimited profit and a continuously favorable landscape for these firms. However, that often isn’t the case - competition is typically intensely stiff, and consistently changing consumer tastes can make it difficult for any one company to stay at the top of the heap for any extended amount of time. Those of you who want exposure to this market segment are probably familiar with ETF XRT, which holds exposure to a variety of retail focused firms (not just apparel, more on that area specifically later). Having gone virtually nowhere over the last 5 years, XRT holds a suboptimal 2.22 fund score, over 1.5 points behind the average US-based fund. While it does come off a string of buy signals and remains in an overall positive trend, the lack of continued upside since 2021 has highlighted relative weakness against other core benchmarks. A side note, this chart highlights the importance of finding assets that exhibit positive relative strength. Things can look productive in a vacuum (positive trend, buy signals, etc.) but fail to keep up with your client’s major benchmarks. Since its highs in late 2021, XRT has shed 17% while the broad SPX has advanced 63% over that same time frame. Those of you just looking at an absolute technical picture would face difficult client conversations sitting on the cusp of Q4 2026.

Perhaps the most iconic of the US retail brands is Nike, fashioning the iconic “Just Do It” slogan that inspired generations to chase their own version of greatness across the sports world (for fun, check out the reported first use of the slogan in a commercial here.) Unfortunately, the sneaker and athleisure giant have not listened to their own advice as the name has fallen from grace from its highs in late 2021. A repeated highlight in our “failed breakout” series, NKE has failed to put together any meaningful upside over the last half decade as it has lost nearly 80% of its value. It hasn’t earned more than a 3/5 (hold) attribute at any point since January of 2022, having found itself in sell or strong sell territory for the majority of that time since that point. Lululemon (LULU) has had a similar fall from grace over the last few years, having declined roughly 80% off its highs from December of 2023. The athleisure giant has faced substantial competition as other retail apparel names have picked up their own “professional comfort” lines. This was highlighted as recently as last week as the 0/5’er fell as much as 20% on poor earnings/guidance, printing new 2026 lows as the name failed a test of its bearish resistance line.

Most of the retailing space has poor technical scores, evidenced by the fact that only 37% of the NDW retailing matrix holds TA scores above 3. That said, that doesn’t mean that there isn’t value that we can look to add by utilizing different tools around the platform. By looking at this same retailing matrix, we can focus on those highly-ranked positions as possible points of interest within the sector. There are several (ANF, CHEF, TBBB, LQDT, BBY) that could be highlights, but perhaps the most deserving of a shoutout is Target (TGT). While only earning 3/5 technical attribute points as of the time of this writing, TGT has picked up just over 66% so far this year as it has pushed back to levels not seen since 2024. While intense downside action over the last few years leaves the retailing giant well off its highs from late 2021, the near-term picture has been overwhelmingly constructive. Having pulled back out of heavily overbought territory on its default chart, it isn’t out of the question to suggest that the name could get back up to levels around the $180’s as we move into Q4. As always keep an eye on the charts for notable shifts in strength if things do turn sour for this rebound.

 

Each week the analysts at NDW review and comment on all major asset classes in the global markets. Shown below is the summary or snapshot of the primary technical indicators we follow for multiple areas. Should there be changes mid-week we will certainly bring these to your attention via the report.

 

Universe BP Col & Level (actual) BP Rev Level PT Col & Level (actual) PT Rev Level HiLo Col & Level (actual) HiLo Rev Level 10 Week Col & Level (actual) 10 Week Rev Level 30 Week Col & Level (actual) 30 Week Rev Level
ALL
Xs at 46%
(42.0 -0.9)
BPALL
 
40%
Xs at 44%
(41.6 -1.4)
PTALL
 
38%
Os at 42%
(40.2 -7.9)
ALLHILO
 
48%
Os at 44%
(44.7 -1.3)
TWALL
 
50%
Xs at 50%
(47.8 +0.1)
30ALL
 
44%
NYSE
Os at 50%
(49.1 -2.2)
BPNYSE
 
56%
Xs at 58%
(53.5 -2.0)
PTNYSE
 
52%
Os at 42%
(41.5 -5.5)
NYSEHILO
 
48%
Os at 44%
(45.0 -1.8)
TWNYSE
 
50%
Os at 52%
(53.3 -0.7)
30NYSE
 
58%
OTC
Xs at 42%
(39.8 -0.5)
BPOTC
 
36%
Xs at 38%
(37.7 -1.2)
PTOTC
 
32%
Os at 42%
(40.5 -9.4)
OTCHILO
 
48%
Os at 44%
(44.2 -1.1)
TWOTC
 
50%
Xs at 48%
(46.1 +0.4)
30OTC
 
42%
World
Xs at 46%
(42.5 -1.3)
BPWORLD
 
40%
Os at 40%
(42.1 -0.8)
PTWORLD
 
46%
N/A
N/A
Os at 50%
(49.8 -3.2)
TWWORLD
 
56%
Xs at 46%
(45.3 -0.6)
30WORLD
 
40%

Remember, these are technical comments only. Just as you must be aware of fundamental data for the stocks we recommend based on technical criteria in the report, so too must you be aware of important data regarding delivery, market moving government releases, and other factors that may influence commodity pricing. We try to limit our technical comments to the most actively traded contracts in advance of delivery, but some contracts trade actively right up to delivery while others taper off well in advance. Be sure you check your dates before trading these contracts. For questions regarding this section or additional coverage of commodities email james.west@nasdaq.com.

Data represented in the table below is through 9.8.26:

Portfolio View - Commodity Indices

 

 

Cryptocurrency Update

Cryptocurrency Video (3:22)

Market Distribution Table The Distribution Report below places Major Market ETFs and Indices into a bell curve style table based upon their current location on their 10-week trading band.

The middle of the bell curve represents areas of the market that are "normally" distributed, with the far right being 100% overbought on a weekly distribution and the far left being 100% oversold on a weekly distribution.

The weekly distribution ranges are calculated at the end of each week, while the placement within that range will fluctuate during the week. In addition to information regarding the statistical distribution of these market indexes, a symbol that is in UPPER CASE indicates that the RS chart is on a Buy Signal. If the symbol is dark Green then the stock is on a Point & Figure buy signal, and if the symbol is bright Red then it is on a Point & Figure sell signal.

 

Average Level

5.67

< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >
                       
                       
     
Sell signalief
Buy signalhyg
 
Buy signaldvy
         
     
Buy signaldx/y
Buy signalicf
 
Sell signalQQQ
Buy signalgld
       
     
Sell signallqd
Sell signaltlt
Buy signaliwm
Buy signalVOOG
Buy signalSPY
       
     
Sell signalagg
Buy signalijr
Buy signalrsp
Sell signalONEQ
Buy signalxlg
Sell signalEEM
   
Buy signalGSG
     
Sell signalshy
Buy signalIJH
Buy signaldia
Buy signalVOOV
Buy signalefa
Sell signalfxe
 
Buy signaluso
Buy signalgcc
< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >

 

AGG iShares US Core Bond ETF
USO United States Oil Fund
DIA SPDR Dow Jones Industrial Average ETF
DVY iShares Dow Jones Select Dividend Index ETF
DX/Y NYCE U.S.Dollar Index Spot
EFA iShares MSCI EAFE ETF
FXE Invesco CurrencyShares Euro Trust
GLD SPDR Gold Trust
GSG iShares S&P GSCI Commodity-Indexed Trust
HYG iShares iBoxx $ High Yield Corporate Bond ETF
ICF iShares Cohen & Steers Realty ETF
IEF iShares Barclays 7-10 Yr. Tres. Bond ETF
LQD iShares iBoxx $ Investment Grade Corp. Bond ETF
IJH iShares S&P 400 MidCap Index Fund
ONEQ Fidelity Nasdaq Composite Index Track
QQQ Invesco QQQ Trust
RSP Invesco S&P 500 Equal Weight ETF
IWM iShares Russell 2000 Index ETF
SHY iShares Barclays 1-3 Year Tres. Bond ETF
IJR iShares S&P 600 SmallCap Index Fund
SPY SPDR S&P 500 Index ETF Trust
TLT iShares Barclays 20+ Year Treasury Bond ETF
GCC WisdomTree Continuous Commodity Index Fund
VOOG Vanguard S&P 500 Growth ETF
VOOV Vanguard S&P 500 Value ETF
EEM iShares MSCI Emerging Markets ETF
XLG Invesco S&P 500 Top 50 ETF
   

 

Long Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes
FR First Industrial Realty Trust Real Estate $61.73 mid-to-hi 60s 86 59 4 for 5'er, top 25% of REAL sector matrix, LT pos peer RS, spread sextuple top, R-R>2.0, 2.9% yield
HIG Hartford Insurance Group Inc/The Insurance $135.66 hi 130s - 140s 164 126 5 for 5'er, LT pos peer & mkt RS, bullish catapult, good R-R, 1.65% yield
BNY Bank of New York Mellon Corporation Banks $162.85 low 150s to 160 192 130 5 for 5'er since Sept. '24, top 10% of Banks matrix, LT peer and mkt RS, Pos. trend since Nov. '23.
GHRS GH Research Plc Biomedics/Genetics $27.79 28 - 33 46.50 24 5 for 5'er, LT Mkt. since Feb. '25, top quintile of Bio. matrix, matched chart high on 8/7.
SXT Sensient Technologies Corporation Chemicals $133.93 124 - 132 176 106 4 for 5'er, Pos. LT Peer RS, Top 5 of Chemicals matrix, Pos. Trend since 4/26, ATH on 8/6.
MLI Mueller Industries Inc Metals Non Ferrous $63.58 low-to-mid 60s 104 53 5 for 5'er, top third of META sector matrix, LT pos peer & mkt RS, spread triple top, buy on pullback, R-R~3.0
CAH Cardinal Health, Inc. Drugs $240.49 224 - mid 240s 334 188 4/5 TA rating, top 50% of DRUG sector matrix, LT RS buy, consec buy signals, buy-on-pullback
AME Ametek Inc Electronics $237.76 mid 230s - mid 250s 342 204 4 for 5'er, LT pos mkt RS, bullish catapult, buy on pullback, R-R>2.0
CART Maplebear Inc. Retailing $48.00 hi 40s - low 50s 68 42 4 for 5'er, top 25% of RETA sector matrix, peer RS buy, one box from mkt RS buy, bullish catapult, R-R>2.0
WELL Welltower Inc. Real Estate $237.25 low 230s to low 250s 366 194 5 for 5'er since Feb. '24, top quintile of Real Est. matrix, Pos. trend since Feb. '24, buy on pullback.
CENTA Central Garden & Pet Company Household Goods $35.29 mid-to-hi 30s 48 31 4 for 5'er, favored HOUS sector, LT pos peer RS, spread quad top, buy on pullback
CBOE CBOE Global Markets Inc. Wall Street $293.33 290s - 300s 400 260 4 for 5'er, LT pos peer & mkt RS, pos trend flip, spread triple top, buy on pullback, R-R>2.0
HUM Humana Inc. Healthcare $403.09 hi 380s - mid 410 468 352 5 for 5'er, top half of Healthcare sector matrix, Pos. trend since Apr. '26, LT Mkt. and Peer RS.
APO Apollo Global Management Inc. Wall Street $131.81 130s 168 114 4 for 5'er, LT pos peer & mkt RS, bullish catapult, buy on pullback, good R-R
INCY Incyte Genomics, Inc. Biomedics/Genetics $124.40 low 120s to mid-130s 160 110 4 for 5'er, LT pos. Mkt and Peer RS since '25, top half of Biomedics matrix, Pos. trend, R-R > 3.
CLH Clean Harbors Inc Waste Management $317.13 310s - 320s 356 288 5 for 5'er, #3 of 22 in WAST sector matrix, LT pos peer & mkt RS
ANRO Alto Neuroscience, Inc. Biomedics/Genetics $35.81 34 - 37 48.50 29 5 for 5'er, Top decile of Biotech matrix, Pos. trend, matched ATH on 9/2.
AU AngloGold Ashanti Limited (South Africa) ADR Precious Metals $107.83 100s - low 110s 144 92 4 for 5'er, top 20% of favored PREC sector matrix, LT pos peer RS, one box from mkt RS buy, R-R~2.0, 4.1% yield

Short Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes

Follow-Up Comments

Comment
There are currently no follow-up comments.

NDW Spotlight Stock

 

AU AngloGold Ashanti Limited (South Africa) ADR R ($109.01) - Precious Metals - AU is a 4 for 5'er that ranks in the top quintile of the favored precious metals sector matrix and has been on a peer RS buy signal since 2018; the stock also sits one box from giving a market RS buy signal, which would elevate it to a 5 for 5'er. On its default chart, AU has completed three consecutive buys signals, most recently breaking a triple top at $102 and continued higher to $122. The stock has subsequently pulled back to the upper $100s offering an entry point for long exposure. Positions may be added in the $100s to low $110s and we will set our initial stop at $92. We will use the bullish price objective, $144, as our target price, giving us a reward-to-risk ratio of approximately 2.0. AU also carries a 4.1% yield.

 
122.00                                                 X       122.00
120.00                                                 X O   Top 120.00
118.00                                                 X O     118.00
116.00                                                 X O     116.00
114.00                                                 X O     114.00
112.00                                                 X O     112.00
110.00                                                 X 9     110.00
108.00                                                 X O     108.00
106.00                                                 X       106.00
104.00                                                 X       104.00
102.00                                                 X       102.00
100.00                                         X   X   X       100.00
99.00                                         X O X O X       99.00
98.00                                     X O X O X       98.00
97.00   X                             X   X O X O         97.00
96.00     X O                           X O X O X           96.00
95.00     X O                           X O X O             95.00
94.00     X O                           X O X               94.00
93.00 X   X O                           X O               Mid 93.00
92.00 X O X O                           X                   92.00
91.00 X O X O                           X                   91.00
90.00   O X O                           X                   90.00
89.00   O X O                           X                   89.00
88.00   O X O                           X                   88.00
87.00   O X O                           X                   87.00
86.00   O X O                           X                   86.00
85.00   O X O     X                     X                   85.00
84.00   O X O     X O                   X                   84.00
83.00   O X O     7 O X                 X                   83.00
82.00   O X O X   X O X O X   X       X   X                   82.00
81.00   O X O X O X O X O X O X O X   X O X                 81.00
80.00   O X O X O X O X O X O X O X O X O X                 80.00
79.00   O X O X O O X O   O X O X O X O X                 79.00
78.00   O O   O       O X O   O X O X                 78.00
77.00                   O X     O   O 8                 77.00
76.00                       O X         O X                 76.00
75.00                       O           O X                 75.00
74.00                                   O                   74.00

 

 

BOOT Boot Barn Holdings Inc ($145.30) - Retailing - BOOT broke a double bottom at $146 for a third sell signal since mid-August. BOOT fell to a 2 for 5'er after shifting into a negative trend in late August, and has continued to maintain negative near-term relative strength against the market and its peer group. From here, support lies at $144, the July 2026 chart low, while the May chart low resides at $138.
DKS Dick's Sporting Goods, Inc. ($133.36) - Retailing - DKS returned to a sell signal by breaking a double bottom at $130. This action follows the fall from the $180s to $120s in late August, which brought DKS to its lowest level since 2023 and led to the stock falling to a 0 TA rating after seeing the peer RS chart give a sell signal. Avoid for now.
MTRN Materion Corp. ($252.49) - Chemicals - MTRN returned to a buy signal Wednesday with a double top break at $260. The move adds to a moderately positive technical outlook as MTRN is a 3 for 5'er and ranks near the top of the favored chemicals sector matrix. From here, overhead resistance sits at $300, while the first level of support can be found at $228.
VET Vermilion Energy Inc ($13.45) - Oil - VET returned to a buy signal Wednesday when it broke a double top at $13.50, where it now sits against resistance. Wednesday's move adds to a modestly positive technical picture as VET is a 3 for 5'er. From here, the first level of support sits at $9.

The option suggestions featured here are pulled from the NDW Options Ideas tool. These are just a sample of the ideas that can be found there. The Options Idea tool contains numerous additional income and speculative plays. It also offers relative strength-based screens targeting the highest (and lowest) relative strength stocks and ETFs that have recently moved counter to their longer-term trend. To access or subscribe to the Options Ideas tool, click here.


Call

J.P. Morgan Chase & Co. (JPM) Dec 18 $355 Call

Additional Data:  
Bid/Ask Spread 9.89%
Delta 55.71
Gamma 0.81
Implied Volatility 24.31%
Expiry Date 100
Earnings Date 10/13/2026

Put

Intuitive Surgical, Inc. (ISRG) Dec 18 $360 Put

Additional Data:  
Bid/Ask Spread 5.1%
Delta -50.51
Gamma 0.61
Implied Volatility 38.75%
Expiry Date 100
Earnings Date 10/20/2026

 


Income

CVS Health Corp. (CVS) Oct 9 $102 Covered Write

Additional Data:  
Ann. Static Return 15.19%
Bid/Ask Spread 18.52%
Delta 74.94
Gamma -3.87
Implied Volatility 29.90%
Expiry Date 30
Earnings Date 10/28/2026

 

Most Requested Symbols